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Plastic Packaging: Time to Rethink the Model
Time for a new approach for plastic packaging Our latest report, Where Now for Plastic Packaging? , delivers a clear message to brands,...
May 52 min read


Recycling Exposed As A Lie. (Again)
New York Times article by Alexander Clapp, ‘ The Story You've Been Told About Recycling Is A Lie ’ An article in the New York Times (‘...
Mar 74 min read


Join The Reuse Revolution: Announcing The Launch Of REUSE Foundation!
Plastics have shaped the modern world, but their convenience has come at great cost. Today, we face an environmental and health crisis...
Jan 282 min read


Reusable Packaging is Declining, Exacerbating the Plastics Crisis
The share of reusable packaging used by leading CPG companies is falling, meaning an increasing share is disposable plastic Reuse is...
Dec 18, 20242 min read


Exposed: The ‘Sachet Scourge In Asia’
A recent report highlights problems caused by plastic sachets in Asia, and the limited work being done by companies that sell them....
Jul 2, 20242 min read


Plastic Recycling Is Not A Circular Solution
We’ve been told plastic recycling is a circular solution, but this is a myth. Continuing to promote plastic recycling and ‘recyclability’...
Jun 20, 20243 min read


Refilling At Home Looks A Promising Option For Some Categories
One of the simpler ways of getting to reuse is for people to do their own refills at home. The basic idea is simple. People keep ‘bottles...
Apr 16, 20242 min read


Stores And Refills: What Do Large Prefill Trials Tell Us?
In recent years, large retailers have been experimenting with reuse models. For stores, there are two main reuse options: instore refill,...
Mar 6, 20243 min read


Plastic Recycling Is ‘A Fraud’
A hard hitting report, The Fraud of Plastic Recycling , from Center For Climate Integrity  gives a damning indictment of big oil and the...
Mar 4, 20245 min read


Analysis Shows Poor Progress Reducing Plastic Use And The Need To Focus On Reuse
A blog post, THE FIGHT AGAINST PLASTIC WASTE ISN'T GOING WELL. TIME TO FOCUS ON REUSE , cites research and analysis from Business360 Â and...
Feb 28, 20242 min read


‘Recyclability’ And The 1.5% Pass Mark!
A blog post, ‘RECYCLABILITY’ AND THE FARCICAL 1.5% THRESHOLD , by the reuse company LESS highlights another reason to doubt the merits of...
Feb 15, 20241 min read


CPG Plastic Use And Plastic Intensity Rising
Our friends over at Business360 completed some interesting but dispiriting analysis on plastic use by consumer goods companies. They...
Jan 27, 20241 min read


Pilot Demonstrates Alternative To Disposable Plastic Shampoo Sachets
One of the most problematic forms of plastic pollution is the disposable plastic sachet. They’re used widely across Asia and in India...
Jan 19, 20242 min read
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