Bottles for Good: A UK Campaign to Boost Refills and Cut Plastic Waste

Bottles for Good aims to see reuse habits in the UK while helping prevent plastic waste in India

REUSE Foundation launched Bottles for Good, a UK-wide campaign to help online and offline refill stores encourage people to refill at home to cut plastic waste, with proceeds supporting women-led sustainability initiatives in rural India.

Plastic pollution is rising at alarming rates. According to Greenpeace and Everyday Plastic, UK households throw away 1.7 billion pieces of plastic packaging every week—nearly 90 billion a year¹. Much of this is single-use and unrecyclable, ending up in incinerators, landfills, or exported abroad, where it often leaks into the environment.

Bottles for Good offers a practical solution: seeding reuse habits by helping people start with everyday refills. Local and online refill shops are the perfect partners to make reuse mainstream across the UK.

How It Works

• Free bottle bundles and support: Participating stores receive free high-quality refillable bottles, stainless-steel pumps and caps, ready-to-use marketing materials, and mentions in REUSE Foundation’s social media

• Shared impact model: A suggested 50% of each sale goes to REUSE Foundation to fund its work supporting female-empowering reuse projects in India, with the store keeping the rest

• A story customers connect with: Every refill helps cut plastic waste at the source and helps women changemakers abroad—giving shops a meaningful product with a powerful purpose

  
  

Where the Funding Goes

Every bottle sold supports REUSE Foundation’s work in rural India helping villages shift to circular reuse solutions. 70% of plastic waste in rural India is mismanaged and volume is doubling every few years, impacting health and agriculture. Funds are used to train women—formerly marginally employed waste pickers—to drive and deliver household refills, replacing single-use sachets and bottles. This cuts plastic waste at the source, reduces pollution and improves health outcomes.

Visit here for more information about our work in India.

“Bottles for Good gives UK refill stores a simple way to seed reuse habits and help customers start their journey with refills,” said Roger Sharp, REUSE Foundation trustee. “Local refill shops are the perfect partners to make reuse mainstream.”

Refill stores can register for Bottles for Good here.