Sponsor a Village in India aims to show that reuse can work at scale in rural villages. Supported by MPs in India and the UK we're now rasing funds with launch set for early 2026. If it works, it'd be a world first! Learn more and join us.

Bottles for Good is seeding reuse in the UK by providing free high quality bottles to refill stores. 50% of funds goes to our project in India, the rest stays with the local refill store. Register to get your free bundle!

Young people feel deeply about plastic pollution and we’re tapping their frustration with Refill Not Landfill, a campaign for students, by students. It’ll launch soon, so watch out for novel and creative posts hitting your socials!

Reuse is changing fast! We help companies and professionals track reuse with a monthly newsletter. See past issues, sign up to stay in touch and learn about key developments in reuse and plastic abatement generally.

We're building a campaign with brands and companies to Stop One Billion Bottles! By promoting reuse solutions and working together we can quickly make a difference. Contact us to learn more and get involved!​

We help partners shift to reuse by identifying emerging opportunities and and case studies of notable innovations. We also provide deep dives with market and trend analysis. Read our latest report on plastic packaging.

Reuse is new to many communities. We fund outreach to educate and explain its benefits. In lower income communities we have the chance to introduce reuse before use-and-dispose habits are ingrained.

Reuse practitioners are at the cutting edge of preventing plastic waste, but little is known about these innovators and entrepreneurs. This first ever survey of this group will yield new insights. Sign up to be notified