Understading Reuse

We need to understand reuse better

Reuse practitioners are at the cutting edge in the battle against plastic packaging waste, but very little is known about them.  We surveyed reuse practitioners globally to start to build a better understanding.

The 2025 Reuse Practitioners Survey gathered responses from 66 companies across 25 countries, offering the clearest picture to date of what is happening on the front lines of reuse. The findings show that while the sector is rich with innovation and momentum, companies lack the policy backing, visibility, and financial support necessary to replace single-use plastics at meaningful scale.

Read the full report here