​✅ Quick Step by Step Instructions (more details below)

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1. Create your content

   • Make a reel, TikTok, or social post (video, meme, or carousel) that explains why reuse beats recycling and single-use plastics.

   • Focus on single-use plastic packaging for products where reuse makes sense (household and personal care products, some foods and beverages)

   • Keep it positive, student-friendly, and original. Aim for ~60 seconds max for video.

2. Include required assets & info

   • Place the Refill, Not Landfill! logo on your post (use the provided logo).

   • Add a clear call to action that motivates viewers to act.

   • If you quote facts or stats, include links to reputable sources in the caption.

   • If not in English, add English subtitles.

3. Post publicly to your account

   • Make sure the post/account is public so organisers can view and verify it.

   • Use only music/images/footage you own or have rights to (fair use allowed).

4. Tag & hashtag

   • Tag REUSE Foundation on the platform you’re using:

     • Instagram: @reuse.foundation

     • TikTok: @reuse.foundation

     • LinkedIn: @reuse-foundation

     • Facebook: @reuse.foundation

   • Make sure to use these hashtags in the caption: #RefillNotLandfill, #ReuseFoundation

5. Add your caption

   • Write a short caption saying what inspired you and what you aimed to achieve with the post.

   • Include your source URLs for any facts/statements.

6. Submit during the official window

   • Only posts made within the campaign dates are eligible (20 November 2025 to 30 June 2026).

7. Check your messages

   • Monitor your DMs / comments — organisers may contact you for verification or follow-up.

8. Keep it honest & legal

   • Ensure your entry is original, you have consent from anyone featured, and all facts are backed by reputable sources.

   • Winners will be asked to prove student status/age before receiving prize money.

 

Quick tips

• Less is more: short, sharp, shareable content performs best.

• Add subtitles for accessibility and reach.

• Seed your post with peers and groups to boost genuine engagement.

• Save high-quality files and URLs — we may request them.

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📜 Rules & Eligibility

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​​✅ Who Can Enter

• Open to all students and young people aged 16–25 worldwide.

• Submissions must be created by the entrant(s) — individual or group entries welcome.

• Multiple enteries permitted.

• No professional agencies or companies. This is for students, by students (or young people!).

• Entry is free. No purchase, payment, or donation is required.

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🎥 What to Submit

• A reel, TikTok, or social media post (video, meme, or carousel) that communicates:

  • How/Why plastic recycling is failing and why reuse is best.

  • Why we need to move away from single-use plastics.

  • A positive, creative message that inspires others to join.

• Posts must include a clear Call To Action and ideally leave the viewer motivated to act.

• Posts must include the Refill, Not Landfill! logo (shown below).

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• You may recolour the logo.

• Posts must include links to reputable sources to reference any facts or statistics used.

• Posts must include in the caption a short description of what inspired you and what you were hoping to acheive.

• Submissions must be in English (or include English subtitles).

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📏 Content Rules

• Suggested maximum video length: 60 seconds.

• Content must be original (no copyrighted music, footage, or images you don’t own or have rights to use). Fair use provisions are accepted.

• Tone: positive, inspiring, and student-friendly (no offensive, discriminatory, or harmful content or fake or misleading information).

• You must tag us:

  • @reuse.foundation (Instagram)

  • @reuse.foundation (TikTok)

  • @reuse.foundation (Facebook)

  • @reuse-foundation (LinkedIn)

• And you must use the hashtags:

  • #RefillNotLandfill

  • #ReuseFoundation

• If we contact you for follow-up, you must respond or you will be excluded from the competition.

• Make sure your account or post is public so we can see your entry.

• Optional: follow REUSE Foundation to see featured entries and updates.

• Only posts submitted within the official campaign period (21 November 2025 to 30 June 2026) are eligible.

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🏆 Prizes & Selection

• At least £1,000 in total prize money will be awarded (REUSE Foundation has allocated a prize pool of £1,000 and expects it to increase with donations from donors and brands, up to a limit of £5,000).

• Prize money will be split: 50% first place; 30% second and 20% third.

• One person can be awarded more than one prize.

• This is a skills-based competition. A judging panel will select winners based on:

  • Creativity & originality (40%)

  • Clarity of message (30%)

  • Potential for impact/engagement (30%)

• The judging panel will consist of a representative each from:

  • REUSE Foundation​

  • A student group

  • A media expert

• Winners will be announced on or before 30 July 2026 on REUSE Foundation's website and social media.

• Winners must:

  • Provide proof of student status or eligible age to receive prize money

  • Confirm your entry is your original work and/or that you have permission to use any anyone featured or any content that isn't your own

  • Grant REUSE Foundation a non-exclusive, royalty-free right to repost, edit, and feature your entry (with credit) on our social media, website, and materials

 

⚖️ Legal & Permissions

• By tagging @REUSE Foundation, you grant REUSE Foundation the right to share, repost, and feature your content (with credit to you).

• All facts must be accurate and evidenced with a URL from a reputable source.

• You must have permission from anyone featured in your video/photo.

• Prize money will be awarded via bank transfer, PayPal, or equivalent.

• Campaign organisers reserve the right to disqualify entries that break the rules.

• REUSE Foundation reserves the right to not post submissions.

• REUSE Foundation decisions are final.

• Entry constitutes acceptance of these Terms & Conditions.